Enhancement is the collection of additional pertinent data.
The value of lead enhancement is directly related to what additional pertinent data is collected. The most valuable enhancements add depth and breadth to the available pre-sales information. Depth of information increases the chances of closing while breadth of information increases the chances of selling additional products and services to the same prospect.
Focused and dedicated professionals provide the most cost effective results. Often this process includes a nurturing process to help open up the details and direction of the prospect.
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